The Power of B2B Marketing Outsourcing and B2B Sales Outsourcing: Unlocking Growth and Efficiency The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included: When both marketing and sales functions are outsourced in a coordinated way, the benefits are amplified. With a seamless handoff between lead generation and lead conversion, the customer journey becomes more efficient and consistent. Providers can use shared data, unified KPIs, and integrated tools to optimize both the top and bottom of the funnel.